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Dylan Macknight Mrs. Womack Per. 6 14, September 2009. Value of Life Essay Different authors use different techniques to persuade. The three main ways of persuading are through: pathos, which uses emotions, ethos, which proves their credibility, and logos, which implies the general message. Shakespeare, Lance Armstrong, and Amanda Ripley have all written articles arguing their opinion on the value of life. Of the three articles Lance Armstrong best persuades the audience with his argument that life is very valuable and that you could better your life from something negative, through his exceptional use of both logos and pathos.Armstrong applies the use of ethos very clearly in his article. For example, “I still don’t completely understand it; all I can do is tell you what happened”. This shows that he is writing credible work and that his ideas are non-bias. He is telling the story as is and he is not trying to lead you on. Lance also uses pathos to persuade his audience as well. An example of this would be when stated “I have cancer”.

Evaluating the Use of E-Commerce in a 'Brick and Click' Organisation That Balances E-Commerce with a Continued High Street Rrese - Essay ExampleThe business model of the Argos Company is built around three foundations. These include Argos strong information technology and communication systems, the company’s multi channel approach and finally the organization’s efficient supply chain management systems and alliance with UPS. The company has designed an integrated multi channel systems for consistent communication and distribution across traditional street stores, website, television, telephone, mobile devices etc. For this purpose, Argos has created click and collect online service, text and take home SMS service, ring and reserve telesales service, and Argos Direct home delivery service to ease consumer shopping experience. The E-business strategy of Argos is both businesses oriented and consumers focused. Both suppliers and consumers use the same web platform for transaction and trade.