Strategic Marketing Managment - Essay ExampleAn evidence of modification in strategies is that Steve Jobs introduced the idea “to transform merchandising outlets into miniature theme parks for children†(Clark, 2009). The idea has proven successful since it helped enhancing customer base. The young customers appreciated and welcomed the surprising / fascinating change in display and internal outlook of stores, which then resulted in an overall increase in number of customers that showed up at outlets for purchase of toys, games, videos and costumes. The retail segment that plays the important role in growth of Disney has become a successful and sustainable contributor to revenue streams primarily because of Jobs. In simple words, Steve Jobs has contributed to Walt Disney his experience and strategic initiatives he took at Apple, thereby turning Disney a highly profitable conglomerate.
