Circuit City Essays Circuit City Paper Circuit City Paper Circuit City is currently the number two store in the consumer electronics industry and the number three seller of consumer electronics products. Circuit City operates exclusively in the United States. Circuit City has been falling into trouble in the past few years. There have been extensive layoffs as well as reconfiguring of the management system in order to cut costs. The external force that is greatly affecting Circuit City is the economic times; the disposable income of the consumer is key to the consumer electronics industry. There is intense pressure from rivals Best Buy and Wal-Mart, without change Circuit City will continue to fall below its competitors. In the internal environment of Circuit City the marketing aspect of the supply chain is very weak. The service aspect is where the value is located. For Circuit City to fully take advantage of their core competency it is necessary for them to create more value in the marketing segment.
